Show who’s cooking.
Use short Zeeps to show your kitchen, ingredients and actual dishes. Help customers recognise your food and know what to expect.
London · A guide for our chefsBe the cook they
Be the cook they
come back to.
Your food, cooked in your kitchen, for their table. Help people find their go-to cook — for a few meals each week or a slow weekend together.
Four proposed launch packages · Delivery or local collection01 / Choose a package to explore
How will customers get their food?
Preparation & handover rhythm
Delivery prices: £30 for 2 meals, £45 for the Survival Kit, £84 for Executive, and £33.98 / £58.98 for brunch for 2 / 4. Discount bubbles compare the same number of meals at the Two-Meal Starter rate for the selected fulfilment option. Delivery discounts are 25% / 30%; collection discounts are recalculated after removing each package’s delivery fee. Collection prices deduct £3.99, or £5.99 for Executive’s two handovers. Always display the full price for the selected option; never add delivery again at checkout.
02 / The ZeepUp approach01 · MAKE IT PERSONAL 02 · MAKE IT REPEATABLE 03 · MAKE IT MANAGEABLE
Your menu. Their weekly routine.
Customers choose a cook they get to know and order from again. They pay for the meals they order, without hiring a private chef.
Keep a familiar rhythm.
Publish your next menu on a consistent day. Keep signature favourites, add a little variety and offer the same reliable delivery slots.
Cook confirmed orders.
Offer one menu to several households. Set your capacity and a pre-order deadline, then plan ingredients and preparation around demand.
03 / Who we want to reachA busy week.
A busy week.
A slower weekend.
Weekdays: less daily cooking.
Hybrid workers near your kitchen — with Clapham, Balham and Hackney as proposed test areas. The weekday packages help them plan lunches and dinners ahead.
Weekends: more time together.
Couples, friends and families who want an artisanal brunch at home. The brunch box turns a weekend meal into something worth repeating.
How we plan to reach them
Weekdays: chef-led Instagram and TikTok videos, plus targeted offers around nearby coworking spaces.
Weekends: neighbourhood food creators and brunch unboxing videos. Show what is genuinely included, who made it and how to order.
Try the numbers
What could a batch look like?
Uses the package and box size selected above.
Food sales
Chef payout before costs
ZeepUp commission
Individual meals
Illustration only, assuming every package is sold. Delivery income is excluded. This is not profit or an earnings forecast. Totals use the rounded per-order split.
Pick up local. Make it a ritual.Your next meal.
Your next meal.
Your neighbourhood walk.
Walk over. Say hello to your cook. Take something good home. Choose collection on foot or by bike and make picking up dinner part of your weekly routine — without a dedicated delivery trip.
More local connection.
A familiar face, a favourite meal and a reason to explore the streets around you.
Less spent on getting it there.
Save the full delivery fee: £3.99 per order, or £5.99 across both Executive collections.
A lighter way to pick up.
Choose a walk or a bike ride where practical. The environmental benefit depends on how you travel; collection is not automatically emission-free.
For chefs: offer clear collection windows and suitable handover arrangements. Executive still requires two collections — Sunday and Tuesday — to keep the two-batch rhythm.
04 / Prepare your first offerYour menu Your capacity Your readiness
Talk to ZeepUp →
Keep it simple. Make it clear.
Tell us what’s inside.
Pick a package and publish its full price for delivery and collection. Share dish names, portion sizes, photos, ingredients and allergens. For brunch, list every item and how many people it serves.
Tell us what you can deliver.
Share your neighbourhood, maximum orders and the preparation schedule you can commit to. Agree delivery or collection arrangements and the order cut-off with ZeepUp.
Plan for every dish.
Complete onboarding and the requirements for your food business. Provide dish-specific storage, use-by and reheating instructions, with suitable transport arrangements.
How do we keep multi-day packages fresh?
Plan two short eating windows for the Executive package, with a separate preparation batch for each delivery. Choose dishes suited to the intended schedule. The package name does not establish shelf life: confirm safe storage, transport and use-by instructions for every dish before listing it.
Does eight meals cover the whole working week?
For one person, eight meals means four lunches and four dinners — Monday to Thursday, not all five working days. For a couple, it means two lunches and two dinners each: four shared meal occasions in total.
What does “slow” mean for the brunch box?
A relaxed sharing experience, with thoughtfully chosen local artisanal ingredients where available. Describe actual producers and recipes. No Slow Food certification or other endorsement is implied.
When do orders close?
The order cut-off is still to be agreed. Set and publish a clear deadline for each delivery before accepting orders, leaving enough time for sourcing and preparation.
Ready to become someone’s go-to cook?
Send us your chosen package, sample menu and London area.